Commercialising a drug is not an easy task. In fact, nearly two-thirds of launches fail to meet expectations.

Primary segmentation

Persona-based common features and top-down grouping, quantitive and qualitative.

Factors of Influence framework

The addition of wider contextual data to improve targeting and behavioral understanding

Advanced machine learning

Refined segmentation by propensity to adopt your product(s). Key factors of influence identified for each priority segment.

Traditional communications agencies

Translation

Our translation process transforms key factors of influence into the emotional and logical requirements of communications to best persuade each of the audience segments

Message development

Content strategy development; defining the communications required across the adoption ladder at a customer segment level.

Full content development for CRM implementation

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Continued learnings and improvement

Mechanisms for a continuous feedback loop, informing message refinement and strategic improvements to increase product adoption.

Strategic Engagement
with PIRL